10 years with thousands of transformations
...training anyone from stay at home moms to Olympic athletes
..learn grit, determination and heart through LifePower! Put the Power back into your Life!
10 years with thousands of transformations
...training anyone from stay at home moms to Olympic athletes
..learn grit, determination and heart through LifePower! Put the Power back into your Life!
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Get To Know Coach Luis

I’m Coach Luis, a loving family man with strong spiritual values, and Life Power is a family-owned business with my wife, our daughter, Isabella, and our son, Michael. With the continued support of my wife, I am always continuing my education in physical fitness and health while competing and achieving my own physical accomplishments. I found myself in hardship while in between careers and began training my closest friends and family members. While training, I began receiving great feedback, clients saw significant results, and the referrals started flooding in. This sparked a new drive into the Gonzalez home and with the full support of my wife, our family decided to begin Life Power!

I pride myself on getting to know my clients on a personal level and showing genuine concern for their health. You’re not just a number to me and I don’t just tell you what exercise to do each day. I know the keys to your success are constant communication, education, praise, encouragement, and motivation every day, even when you are not in the gym. You’re not just getting a physical trainer at Life Power, you are gaining a coach, a teacher, and a friend. With nearly 30 years of experience, I know what it takes to help you find the power inside of you to get the results you are looking for!

A Lot has happened and changed for the greater since the last update…

As of 2023, Life Power has now been operating for 10 years!  

  • My kids are excelling!!! More details to come!
  • We have crossed the $1 million dollar mark in earnings!
  • … was a 2023 finalist for the Mr. Health and Fitness competition, which puts me in the top .0005% of all the competitors! I was in the last 64 out of over 52,000 competitors!
  • …completed 13 full-distance Ironman triathlons which qualified me to be invited to the Ironman World Championships in Nice, France on September 10 of 2023!
  • -In addition, I am also slotted to do the Ironman World Championships in Kona, Hawaii next year 2024!

These Ironman World Championships are quite significant because doing these are in the same category as being an Olympic athlete at .00006% of the world’s population!! 

  • …wrote a children’s book titled “Luis the Life Power Lion” highlighting bullying and I have 2 more children’s books on deck. They are coming soon! Watch for future updates and how to buy your copy!
  • …created a superhero comic character name ATOM (Against The Odds Man) in which he beats the odds and life’s various challenges through grit and wit!
  • …have relaunched the Podcast!

Personal Strength Accomplishments

⇒ 2023 Finalist Mr.Health+Fitness

⇒ 70,000 lb Truck Harnessed Pull (100 ft.)

⇒ “Arm over Arm” Semi truck and trailer (30,000 lb) pull for 100 ft.

⇒ 13x IRONMAN TRIATHLON finisher (2.4 mile swim, 112 mile bike ride, 26.2 mile run)

⇒ Ironman World Championships Legacy qualifier 

⇒ Earned AWA IRONMAN award (All World Athlete) Top 10% in the world. 2019, 2020, 2021

⇒ Ranked as #1 Puerto Rico All-World athlete in the 50-54 age group 

⇒ 2 Ultra-Marathon runs; 52.7 miles and 35 mile runs 

⇒ 6 Marathons (26.2 mile run) *19 if you include those done in Ironman

⇒ Climbed 5 14k mountain peaks

⇒ 1,600 lb Deadlift platform pull 

⇒ 2,300 lb Car deadlift 

⇒ 725 lb Back Box Squat

⇒ 580 lb Deadlift

⇒ 405 lb Bench Press

⇒ Stair Climbs (Willis Tower 120 floors, Hancock Building) 

⇒ 41 Inch Vertical Jump

Professional Certifications

(*previous and expired)

∙ ACE, ISSA, NASM Personal Training Certified 

∙ Physical training 

∙ Nutrition 

∙ Corrective exercise

∙ Mental toughness

∙ USAT Triathlon Certified

∙ RRCA Run Coach Certified

∙ CrossFit Level 1 Certified

∙ Tony Robbins coaching

∙ Dale Carnegie coaching

∙ Grant Cardone coaching

∙ Zig Ziglar coaching 

∙ Tim Grover Relentless certification 


◊ Trained with and under Ed Coan who is considered by Muscle and Fitness magazine (and others) as the “Greatest Powerlifter of all-time!”

◊ Trained with and under Chris Wickard who is a 2 Time “World Champion” in Sprint and Olympic distance triathlon

◊ Trained Cordney Ellis, 4 Time NAIA Collegiate National Champion track and field team member

◊ Trained Jacob Moran; 2x Indiana State Champion wrestler and Olympic hopeful

◊ Created local triathlon club NWI Triathletes 

Coach Luis Cares About You

As a coach, I have nearly 30 years of experience with weight training and endurance sports. I am well known for my personal training with a no-intimidation factor and pride myself on making you comfortable while you are preparing for your healthy lifestyle. I am not your typical trainer that just has you do exercises, I truly care for your health and well being. I build close relationships with my clients to help them succeed.  Your success is my goal at Life Power; that is the true measurement of our own success together.